AI ad studio · five specialist agents

Find the reason to buy. Then build the ad around it.

Turn what your customers actually say into Meta-ready image ads, headlines and primary text. You approve every concept, and you launch the ads.

Create my adsSee how an ad gets built

$189/month · 7-day trial

The Crew, live

  1. Campaign LeadBrief set · Five-image BEAR + 3:2:2
  2. Strategist312 reviews · 4 competitors · 3 forums (sample data)
  3. StrategistDesire: an easier night routine · Big Idea set
  4. Angle PlannerProduct aware · 5 angles approved
  5. Creative Studio2 primary texts · 2 headlines · 3 formats
  6. EditorLegible · on brand · no effect claims
The Flamingo Crew: five plush flamingos standing together, each with the accessory of its job.

Spec ads for OLLY, AG1 and Hims & Hers, created to demonstrate Blue Sky Flamingo's formats and method. These brands are not clients and did not sponsor or approve this work. Trademarks belong to their owners.

  • 5specialist agents
  • 8steps from a URL to a Meta package
  • 1reason to buy per concept
  • 0renders before you approve

What are you building ads for?

Every line has a reason.

One finished spec ad for OLLY Sleep. Each part traces back to a decision the Crew made, in the order it made them.

OLLY

Sponsored

Two blackberry gummies on the nightstand. No pill, no water glass, nothing to remember in the dark.

OLLY Sleep bottle on a bedside table at dusk with the headline The easiest part of your night routine.

olly.com

The easiest part of your night

Shop now

Sample data

Spec ads for OLLY, AG1 and Hims & Hers, created to demonstrate Blue Sky Flamingo's formats and method. These brands are not clients and did not sponsor or approve this work. Trademarks belong to their owners.

  1. Primary text

    Starts from what buyers keep saying.

    Research theme · sample dataPills feel like one more chore at bedtime.

    Strategist

  2. Headline

    One angle, chosen for this reader.

    AngleDesire: health, an easier night routine · Awareness: product aware

    Angle Planner

  3. Image

    Shows the routine, not just the bottle.

    Visual directionBedside table at dusk, nothing to swallow in the dark

    Creative Studio

  4. What's not in it

    “Helps you sleep” stays out.

    Brand ruleNo verified effect claim: on this brand's banned list

    Editor

  5. The set

    This ad is one of a 3:2:2 package.

    Package3 creatives · 2 primary texts · 2 headlines

    Campaign Lead

Watch the Crew build it

Inside the studio: five agents, eight steps, your approval at every gate.

Campaign LeadThe Campaign Lead holds the brief from the first question to the final file.

SimulationSample data

BEAR4The Flamingo creative studio

  • Format samples
  • History
  • New conversation

ConversationCollection (5)

Research & sources

Your roadmap

From understanding to artwork.

  1. Company & contextContext and references saved
  2. ResearchSources, competitors and the words buyers use.
  3. Direction & awarenessDesire, Big Idea and awareness level.
  4. Five anglesFive proposed arguments, each grounded in research.
  5. Ad copyPrimary texts and headlines for Meta.
  6. Art directionFormat, composition and product placement.
  7. Cost & generationNothing is generated until you approve.
  8. Review & exportApprove, fix in one sentence, then download.

Meet the Flamingo Crew

  • Campaign Lead
  • Strategist
  • Angle Planner
  • Creative Studio
  • Editor

Step 1 of 8 · Campaign Lead

Start with your company

You paste a website. The Campaign Lead sets up the brief and asks for the product and its official photos.

Good ads start with understanding.

Share your company website. Your crew will research the business and what you offer, then shape the direction and ad concepts.

One imageFive-image BEAR

Company website

https://www.olly.com

Product

OLLY Sleep gummies

Official product photos added

Research my company

Step 2 of 8 · Strategist

Researching your company

The Strategist reads the brand, its reviews, competitors and forums, and keeps every source so you can check it.

Strategist312 reviews · 4 competitors · 3 forums · sample data

What buyers keep saying

  • Pills feel like one more chore at bedtime.

    Reviews · sample theme

  • People remember their supplement only once they're in bed.

    Forums · sample theme

  • Taste is what makes a nightly routine stick.

    Competitor reviews · sample theme

Sources

  • olly.com · product pageBrand site
  • Retailer reviews · sleep gummiesReviews
  • r/Supplements · bedtime routine threadsForum
  • Category leaders · melatonin gummiesCompetitor
  • Review roundups · gummy vitaminsReviews

Gaps to review

  • No verified claim about effects: the ads stay on the routine.

Step 3 of 8 · Strategist

Choose where the buyer starts

From the research comes one dominant desire and a Big Idea. Then you confirm the awareness level, which decides what the ad may show.

The pressure and their situation

  • Busy adults who want a wind-down routine but end the day tired of tasks.
  • Pills and a glass of water feel like one more chore at the worst moment.
  • They remember the supplement only once they're already in bed.

The dominant desire

A night routine that takes no effort to keep.

The Big Idea

Make the supplement the easiest part of the night, not one more thing to remember.

Market context: crowded, claims-fatigued category. Buyers compare taste, format and convenience; the ad can't lean on effect claims.

Where does the buyer start?

Less product knowledge

  1. Unaware
  2. Problem aware
  3. Solution aware
  4. Product awareConfirmed
  5. Most aware

Closer to a buying decision

Funnel shape represents awareness, not audience size.

Product aware

Prove why this offer fits.

Visual direction

Show the product in real conditions, with specifics and evidence that answer objections.

Product in the creative
Show proof and specifics. Choose placement in Build.
Branding
Preserve authentic branding on any product shown.
Commercial offer
Use the reviewed terms when they help answer objections.

Step 4 of 8 · Angle Planner

Thesis plan

The Angle Planner turns the Big Idea into five different arguments. You approve them before any copy is written.

Thesis plan — OLLY Sleep, product aware: a wind-down routine that's as easy as two gummies.

Approved

  1. Angle 1

    Nothing to swallow in the dark
    The buyer asks
    Why is my routine one more chore?
    The desire
    A night with nothing left to do.
    Reason to believe
    Two chewable gummies, no pill and no water glass.

  2. Angle 2

    It lives on the nightstand
    The buyer asks
    How do I stop forgetting it?
    The desire
    A routine that remembers itself.
    Reason to believe
    A bottle you keep where the night ends.

  3. Angle 3

    Blackberry, not chalk
    The buyer asks
    Will I actually want to take it?
    The desire
    Something to look forward to.
    Reason to believe
    Blackberry Zen flavor.

  4. Angle 4

    Two gummies is the routine
    The buyer asks
    Is this another complicated habit?
    The desire
    Simplicity.
    Reason to believe
    One step, every night.

  5. Angle 5

    Made by a brand built on gummies
    The buyer asks
    Can I trust this one?
    The desire
    Confidence in what I take.
    Reason to believe
    A known brand that specializes in gummy supplements.

Step 5 of 8 · Creative Studio

Write the ad copy

Copy is written for each argument, plus the primary texts and headlines that run outside the image in Meta.

Headline inside the image

The easiest part of your night routine.

Meta fields

Primary text 1

Two blackberry gummies on the nightstand. No pill, no water glass, nothing to remember in the dark.

Primary text 2

If a routine only works when you remember it, make it easy to remember. OLLY Sleep lives where you'll see it.

Headline 1

The easiest part of your night

Headline 2

Keep it on the nightstand

OLLY

Sponsored

Two blackberry gummies on the nightstand. No pill, no water glass, nothing to remember in the dark.

OLLY Sleep bottle on a bedside table at dusk with the headline The easiest part of your night routine.

olly.com

The easiest part of your night

Shop now

Step 6 of 8 · Creative Studio

Plan the artwork

The Creative Studio picks a format for each creative from the ones allowed at this awareness level and plans the composition.

  • OLLY Sleep bottle on a bedside table at dusk with the headline The easiest part of your night routine.C1

    Product in context

    Bedside table at dusk, the bottle beside a book. The routine, not a pack shot.

  • Step-by-step OLLY Sleep ad: dim the lights, two gummies, that's the whole routine.C2

    Step by step

    Three numbered steps on lavender; the bottle closes the sequence.

  • A formal apology letter from OLLY to every chalky pill swallowed at midnight.C3

    We apologize

    A formal apology letter on cream paper; the bottle signs off.

Step 7 of 8 · Campaign Lead

Approve the cost

You see the cost before anything renders. Only your click starts the paid generation.

  • C1Product in contextBedside table at dusk, the bottle beside a book. The routine, not a pack shot.
  • C2Step by stepThree numbered steps on lavender; the bottle closes the sequence.
  • C3We apologizeA formal apology letter on cream paper; the bottle signs off.

3 creatives · 2 primary texts · 2 headlines

Generation cost150 credits

Waiting for your approval

Approve and generate

Approved in the sample run

Step 8 of 8 · Editor

Review the creatives

The Editor checks every frame. You approve, ask for a fix in one sentence, and download a Meta-ready package.

  • OLLY

    Sponsored

    Two blackberry gummies on the nightstand. No pill, no water glass, nothing to remember in the dark.

    OLLY Sleep bottle on a bedside table at dusk with the headline The easiest part of your night routine.

    olly.com

    The easiest part of your night

    Shop now

  • OLLY

    Sponsored

    If a routine only works when you remember it, make it easy to remember. OLLY Sleep lives where you'll see it.

    Step-by-step OLLY Sleep ad: dim the lights, two gummies, that's the whole routine.

    olly.com

    Keep it on the nightstand

    Shop now

  • OLLY

    Sponsored

    Two blackberry gummies on the nightstand. No pill, no water glass, nothing to remember in the dark.

    A formal apology letter from OLLY to every chalky pill swallowed at midnight.

    olly.com

    The easiest part of your night

    Shop now
  • Legible at feed size
  • Brand colors and packaging
  • No effect claims: on this brand's banned list

Fix this ad

Make the lamp warmer and move the bottle a little left.

  • C1.png
  • C2.png
  • C3.png
  • copy.csv
  • 12-combinations.csv
Download Meta package

Blue Sky Flamingo prepares the creative. You publish it in your own ad account.

Spec ads for OLLY, AG1 and Hims & Hers, created to demonstrate Blue Sky Flamingo's formats and method. These brands are not clients and did not sponsor or approve this work. Trademarks belong to their owners.

Where does the buyer start?

The same product needs a different ad for every level of awareness. The Angle Planner picks the level first, because it decides what the ad is allowed to say, show and ask.

More people, less intent

Fewer people, more intent

4 / 5

Product aware

Confirmed · OLLY Sleep gummies

The buyer asks

Why this one instead of what's already in my cabinet?

The ad has to

Give one specific reason to choose this product and answer the objection.

What the ad may show

  • BrandOn
  • ProductOn
  • PriceOff
  • CTAOn
Purple ad: Don't buy OLLY Sleep if you love swallowing pills in the dark.
An OLLY Sleep ad at this levelReasons not to buy

Formats

  • Reasons not to buy
  • We apologize
  • Before / after
  • Side-by-side comparison
  • Product demonstration
  • Objection / answer

Trade-offs

Audience
Small
Attention cost
Higher
Intent
High
Watch out for
Needs proof the brand can stand behind; weak reasons get skipped.

Choosing a level confirms the direction and prepares five angles. It doesn't buy artwork yet.

Spec ads for OLLY, AG1 and Hims & Hers, created to demonstrate Blue Sky Flamingo's formats and method. These brands are not clients and did not sponsor or approve this work. Trademarks belong to their owners.

Ask Claude for an ad. Then ask the Crew.

Same request, same brand. A general assistant writes you something. Five specialists research the buyer, pick the angle and build a Meta-ready campaign.

General AI assistant

Claude

Simulation

Make me a Facebook ad for OLLY Sleep gummies.

I made a Facebook feed ad for OLLY Sleep. The image shows a night sky with a dozing sheep under the headline "Skip the sheep.", plus the Blackberry Zen jar and a few gummies. The post text opens with "Still scrolling at 1am?", which is a fitting hook for people on Facebook late at night.

Tap "See more" to read the rest of the post text.

  • Health claims: It's a supplement, so I stuck to "supports restful sleep" type wording and added the standard FDA disclaimer. I also left out reviews, star ratings and like counts so there's no made-up social proof.
  • Before you run it: Replace the drawn jar with a real product photo and the official OLLY logo, and check the copy against OLLY's approved claims.

OLLY Sleep AdCode · HTML

Shown verbatim. Its claims are unverified and it is not an approved ad.

Real reply and artifact, captured Nov 4, 2026.

Blue Sky Flamingo

BEAR4The Flamingo creative studio

Simulation

Make me a Facebook ad for OLLY Sleep gummies.

Sample campaign, in the formats the app produces

Sample data
  1. Campaign LeadBrief set · Five-image BEAR + 3:2:2Done
  2. Strategist312 reviews · 4 competitors · 3 forums (sample data)Done
  3. StrategistDesire: an easier night routine · Big Idea setDone
  4. Angle PlannerProduct aware · 5 angles approvedDone
  5. Creative Studio2 primary texts · 2 headlines · 3 formatsDone
  1. Campaign LeadApproved in the sample run · output belowDone

3 creatives · 2 primary texts · 2 headlines · 150 credits

Approved in the sample run

Prebuilt spec example in Blue Sky Flamingo's formats, shown here as the run's output.

  1. EditorLegible · on brand · no effect claimsDone

Sample campaign, in the formats the app produces

Prebuilt spec example in Blue Sky Flamingo's formats, shown here as the run's output.

3:2:2 package · 3 creatives · 2 primary texts · 2 headlines

  • OLLY

    Sponsored

    Two blackberry gummies on the nightstand. No pill, no water glass, nothing to remember in the dark.

    OLLY Sleep bottle on a bedside table at dusk with the headline The easiest part of your night routine.

    olly.com

    The easiest part of your night

    Shop now

    C1Product in context

  • OLLY

    Sponsored

    Two blackberry gummies on the nightstand. No pill, no water glass, nothing to remember in the dark.

    Step-by-step OLLY Sleep ad: dim the lights, two gummies, that's the whole routine.

    olly.com

    The easiest part of your night

    Shop now

    C2Step by step

  • OLLY

    Sponsored

    Two blackberry gummies on the nightstand. No pill, no water glass, nothing to remember in the dark.

    A formal apology letter from OLLY to every chalky pill swallowed at midnight.

    olly.com

    The easiest part of your night

    Shop now

    C3We apologize

Primary texts

  • P1Two blackberry gummies on the nightstand. No pill, no water glass, nothing to remember in the dark.
  • P2If a routine only works when you remember it, make it easy to remember. OLLY Sleep lives where you'll see it.

Headlines

  • H1The easiest part of your night
  • H2Keep it on the nightstand

BEAR round · 5 creatives tested one by one

  • A formal apology letter from OLLY to every chalky pill swallowed at midnight.C3We apologize
  • Purple ad: Don't buy OLLY Sleep if you love swallowing pills in the dark.B2Reasons not to buy
  • Whiteboard with a bedtime routine where pills are crossed out and two gummies are checked.B1Whiteboard
  • Social-post style ad about remembering a supplement only after getting into bed.B3Relatable meme
  • OLLY Sleep bottle on a lavender surface with three gummies.B5Hero photo
What's built into the workflow
One-line chat prompt
Reads reviews and competitors before writingIf you paste them inAds built on what your buyers actually sayReviews, competitors and forums researched for you, sources kept
Picks one angle per conceptYou decideOne clear reason to buy in every adThe Crew proposes the angle, you approve it
Makes the imagesAn HTML mockup or one generic imageFinished image ads, in your brandReal Meta creatives, not a mockup
Outputs in Meta's ad structurePlain textReady for Ads Manager, no reformatting3 creatives · 2 primary texts · 2 headlines
Structures a message testGeneral adviceSee which part made an ad winBEAR tests each creative, headline and text on its own
Follows your brand's banned-claims listIf you tell itYour banned claims stay outChecked on every creative and line of copy

Built for the way Meta ads actually run.

  1. Blue Sky Flamingo

    Research, angle, creative and copy.

  2. Meta-ready package

    3 creatives · 2 primary texts · 2 headlines · CSV with 12 combinations.

  3. You publish in Ads Manager

    Your account, your budget, your launch.

Early access · read-only

Connect Meta to read results

See how each creative, headline and text performed, back in Blue Sky Flamingo.

We never publish, pause or touch your budget. Your ad account stays yours.

Meta is a trademark of Meta Platforms, Inc. No endorsement implied.

Run it yourself. Or bring in the team.

  • The Engine

    $189/month

    The full Crew for your brand: research, buying angles, image ads, headlines and primary text, packaged for Meta.

    Up to 500 images a month

    Create my ads

7-day trial. Card required. Cancel before day 7 and you won't be charged.

Custom

Quoted per project

Done with you, or done for you

Our team scopes strategy, image ads, creator-led UGC or clearly disclosed AI-presenter video around your brand. Scope, revisions, rights and approvals are agreed before production starts.

The software doesn't include human-led production. Custom work is quoted separately.

Agency pricing and onboarding

Questions before you start?

  • No. A chat assistant writes from what you type. Blue Sky Flamingo researches your buyers first, keeps the sources, picks one angle per concept, renders the images in your brand and packages everything in Meta's ad structure. You can compare real responses on this page.

  • No. Start with your offer and your customer. BEAR helps when you don't know which message to lead with; 3:2:2 develops a message you already trust.

  • No. You download a Meta-ready package and publish it in your own Ads Manager. An early-access, read-only connection can bring results back by element.

  • Yes. The Crew works from your website, brand assets and product photos, and follows the claim rules you set for the brand.

  • Yes. Custom projects cover strategy, image ads, creator-led UGC or clearly disclosed AI-presenter video. They're scoped and quoted separately from the software.

  • No. It helps you build better-reasoned creative and structured tests. Results depend on your offer, market and campaigns, and Meta reviews every ad.

  • It can follow the approved claims and banned phrases you set. You remain responsible for substantiation and for clinical, legal and platform review.

  • Start creating right away. A card is required; cancel before the trial ends and you won't be charged. The trial length is shown next to the price.

  • Your website or offer, product photos, brand basics and any approved facts or claims you want the ads to use.

The Flamingo Crew: five plush flamingos standing together, each with the accessory of its job.

Stop starting with the image. Start with the idea.

Create my adsTalk to the team